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Proactively Navigating Amazon's New Regulations: A Guide to GPSR Compliance

Selling non-food products on Amazon's EU platforms? Your business will be impacted by the General Product Safety Regulation (EU) 2023/988.

Tamara Ciochina

If you sell non-food products in the EU and Northern Ireland, you are impacted by GPSR new compliance requirements that you need to be aware of to avoid potential consequences.

Although the General Product Safety Regulation (EU) 2023/988 (GPSR) comes into effect on December 13, 2024, by staying informed and proactively addressing the requirements, sellers can ensure a seamless transition and continue thriving in the ever-changing landscape of e-commerce.

While GPSR does not apply in Great Britain (England, Scotland, and Wales), it does apply to sales in Northern Ireland under the Northern Ireland Protocol. This means that all Amazon UK sellers may be affected, considering the likelihood of sales from Northern Ireland. To continue selling on, compliance with this EU regulation is imperative. Non-compliance may lead to the deactivation of your listings if Amazon becomes aware of any violations.

GPSR Compliance Requirements: What you need to do?

1. Have a Responsible Person in the EU

For relevant products, especially non-food items, appointing a Responsible Person based in the EU is essential. Their name and contact details, including postal and electronic addresses, must be displayed in online listings. You can protect your brand reputation with our professional Authorized Representative and EU Responsible Person services.

2. Display Manufacturer's Information

Sellers must also display the manufacturer's name and contact details, including postal and electronic addresses, in online listings. Additionally, uploading images of product safety information for every Amazon offer is crucial.

Even if a product is CE marked and you possess the manufacturer's details, you'll need to declare and upload this information for every Amazon offer. The process can be less daunting with the right support.

Amazon acknowledges the time-consuming nature of the compliance process and has indicated that a widget will be available to provide manufacturer details for each product. However, this feature is not yet accessible, adding a layer of complexity to the preparation process.

Best Approach: Assessing Stock Profile

If you are managing a substantial inventory, it is advisable to start assessing the stock profile and planning for the necessary compliance work. This proactive approach ensures a smoother transition to GPSR compliance, reducing the risk of listing deactivation on Amazon.

To delve into more detailed information and guidance on GPSR compliance, sellers are encouraged to explore the Amazon GPSR Help Page. This comprehensive resource can provide additional insights and assistance in navigating the intricacies of the new regulation. You can also rely on our Product Compliance Consulting and Training to help you understand and comply with product safety and product compliance regulations and standards.